To achieve success you must first define it

Organizations define success in different ways.  

A business may define it in terms of revenue, profitability or market share.  

A nonprofit might define it in terms of fulfilling its mission while achieving financial sustainability.  

Clearly defining what success looks like for your organization is the first step to achieving it.

Consider;

• Do you have a clear picture of what success means for your organization (the Vision)?  
• Do you have a clear idea of your organization's purpose in the world (the Mission)?  
• Are your Vision and Mission stated in clear, unambiguous, compelling terms that inspire others to support you in your quest?
• If you have defined success for your organization, what kind of progress are you making toward achieving it?  Do you think your results could be better?
• Do you think you have the potential for much greater levels of success?  Are you frustrated that, in spite of your best efforts, real success remains elusive?
• Do you have a good idea of the issues that are holding you back and a plan to address them?